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Orlando Magic Social Media

Orlando Magic

Categories: Media Relations, Press Outreach, Social Media Strategy


Company: Orlando Magic (Orlando, FL)


Role: Public Relations Intern

Campaign: "Be Magic" (2011 - 2012 Season)

Goals: Maintain Publicity, Community Engagement

To be world champions on and off the court, delivering legendary moments every step of the way

Basketball has always been part of my identity. I immediately jumped at the chance to become the team's PR intern during the 2011-2012 season. The Magic were experiencing a turning point in franchise history. Their star player demanded a trade mid-season. The same season the team hosted the 2012 NBA All-Star Game. I was given a crash course on crisis comms and experienced what happens behind closed doors.

I took lead in developing a comprehensive social media plan for the team during an era when social media was still relatively new. Responsibilities included building internal audits on social media practices, sharing stats & analytics with media outlets and opposing teams on game days, and contributing social content during All-Star Weekend. This role set the stage for producing social content for brands to come.

Orlando Magic Social Media
Orlando Magic Press Release
Magic Social Slide
Orlando Magic Feature
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