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Hot Wheels Social Media Slide

Hot Wheels

Categories: Content Strategy, Copywriting, Community Management


Company: Attention Global (New York, NY)


Client: Hot Wheels toy cars

Campaign: #GoForIt


Role: Community Manager


Goals: Brand Awareness, Community Engagement, Fan Acquisition, Web Traffic

Creating and fueling a passion for thrilling vehicle experiences

As Community Manager, I was able to infuse my knowledge of pop culture and sports into the brand's social media identity. One of our team's goals was to bridge the gap between the online community of car enthusiasts and toy collectors by helping to bring their imaginations to reality. This became a combination of content focused on life-size cars, rare collectibles, and nostalgic passion points. 

I wrote content briefs, post copy, and presented monthly themes to the brand, as well as curate consumer insights from the content we produced. I also helped build the brand Pinterest account from the ground up, focusing on Millennial moms and the fun activities they can do with their kids. Working with Hot Wheels was lots of fun and granted me with the needed experience to work with other Mattel brands.

Hot Wheels Target Audience
Hot Wheels Instagram Page
Hot Wheels Facebook Post
Hot Wheels Facebook Post
Hot Wheels Pinterest Slide
Hot Wheels Pinterest Page
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