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BET Awards 2010

BET Networks

Categories: Media Relations, Press Outreach


Company: BET/Viacom (New York, NY)


Role: Public Relations Intern

Campaign: BET Awards 2010 - 2011


Goal: Generate Awareness for Televised Events 

Mastering the art of press releases 

I interned for the BET Networks PR dept after volunteering as an assistant during several televised events, including the BET Awards in LA. Interning with BET taught me the ins and outs of the entertainment industry and the science behind press releases and media relations.


I honed my writing skills for a semester by drafting numerous releases and shadowed PR execs as they pitched new shows to popular media outlets. I also assisted with granting press credentials to media outlets for access to tentpole events and private ceremonies. Below are samples of the releases I drafted and distributed.

BET Press Release
BET Press Release
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