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Apples to Apples Content Strategy Slide

Apples to Apples

Categories: Content Strategy, Copywriting, Community Management


Company: Attention Global (New York, NY)


Client: Apples to Apples card game


Role: Community Manager


Goals: Brand Awareness, Fan Acquisition

Develop pop culture content for card-based gaming community 

My role as Community Manager was to produce topical Facebook & Twitter posts for this classic card game, as well as manage monthly social content calendars and generate platform insights. 

I worked directly with our agency's creative team to ideate content and execute post copy. Social content was mainly developed to retain fan engagement using pop culture themes, and to also promote special cards packs used to enhance the gameplay experience. Quarterly reports presented new consumer trends and often identified card combinations players favored the most. 

Apples to Apples Content Recommendations
Apples to Apples 2014 Themes Calendar
Apples to Apples Facebook Page
Apples to Apples Facebook Post
Apples to Apples Facebook Post
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