My role as Community Manager was to produce topical Facebook & Twitter posts for this classic card game, as well as manage monthly social content calendars and generate platform insights. 

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I worked directly with our agency's creative team to ideate content and execute post copy. Social content was mainly developed to retain fan engagement using pop culture themes, and to also promote special cards packs used to enhance the gameplay experience. Quarterly reports presented new consumer trends and often identified card combinations players favored the most.